1. Introduction
Welcome to FloraFlow ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our practices with regard to your personal information, please contact us at privacy@floraflow.app.
FloraFlow is a plant care application that helps you track, manage, and care for your plants. When you use our application, you trust us with your information. This Privacy Policy is designed to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.
This privacy policy applies to all information collected through our mobile application ("FloraFlow") and/or any related services, sales, marketing, or events (we refer to them collectively in this privacy policy as the "Services").
1.1 Application Description
FloraFlow is designed to:
- Help users identify plants using image recognition
- Provide customized care schedules and reminders
- Track plant growth and health over time
- Connect users with plant care communities
- Offer plant care tips and educational content
2. Information We Collect
We collect personal information that you voluntarily provide to us when you register on the FloraFlow application, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise contact us.
2.1 Information You Provide to Us
We collect the following personal information that you provide to us:
| Category | Examples | Purpose |
|---|---|---|
| Account Information | Name, email address, username, password | Account creation and authentication |
| Plant Data | Plant photos, names, care notes, watering schedules | Providing core application functionality |
| Profile Information | Profile picture, location (optional), gardening experience level | Personalizing your experience |
| Payment Information | Billing address, payment method details (handled by payment processors) | Processing premium subscriptions |
| Communications | Support requests, feedback, survey responses | Customer support and improvement |
2.2 Information Automatically Collected
We automatically collect certain information when you visit, use, or navigate the Services:
- Device Information: Device type, operating system, unique device identifiers, mobile network information
- Usage Information: Features you use, time spent in app, pages visited, actions taken
- Location Information: Approximate location (if permitted) for providing localized plant care advice
- Log and Analytics Data: IP address, browser type, app crashes, performance data
Note about Photos: When you upload plant photos, we process them to provide plant identification and health assessment features. These photos are stored securely and are only used for the purposes described in this policy.
3. How We Use Your Information
We use the information we collect or receive for the following purposes:
3.1 To Provide and Maintain Our Services
- Create and manage your account
- Provide plant identification services
- Generate personalized care schedules and reminders
- Track your plant collection and care history
- Process your payments for premium features
- Send you service-related notifications
3.2 To Improve and Personalize Our Services
- Develop new features and improve existing ones
- Personalize plant care recommendations based on your location and environment
- Analyze usage patterns to optimize user experience
- Conduct research and development for better plant care algorithms
3.3 To Communicate With You
- Respond to your inquiries and provide customer support
- Send you administrative information (updates to terms, policies, etc.)
- Request feedback about your experience
- Send you marketing communications (only with your consent)
3.4 Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal information under the following legal bases:
- Contractual Necessity: To fulfill our contractual obligations to you
- Legitimate Interests: For our legitimate business interests
- Consent: Where you have given us consent to process your data
- Legal Obligation: To comply with legal requirements
4. How We Share Your Information
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
4.1 Third-Party Service Providers
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf:
| Service Provider | Purpose | Data Shared |
|---|---|---|
| Cloud Storage Providers | Data storage and backup | Plant data, user content |
| Analytics Services | Usage analysis and improvement | Anonymous usage data |
| Payment Processors | Subscription payment processing | Payment information |
| Email Service Providers | Communication delivery | Email address, name |
| Plant Database APIs | Plant identification and information | Plant photos (for identification) |
4.2 Legal Requirements
We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.
4.3 Business Transfers
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4.4 With Your Consent
We may disclose your personal information for any other purpose with your explicit consent.
We Do NOT Sell Your Data: FloraFlow does not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. Data Security
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process.
5.1 Security Measures
- Encryption: Data in transit is encrypted using TLS, and sensitive data at rest is encrypted
- Access Controls: Strict access controls limit who can access user data
- Regular Audits: Security assessments and penetration testing
- Secure Development: Following security best practices in development
- Data Backups: Regular encrypted backups to prevent data loss
5.2 Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
- Account Data: Retained while your account is active, deleted upon request
- Usage Data: Aggregated and anonymized after 24 months
- Payment Data: Retained as required by financial regulations
- Support Communications: Retained for 3 years for quality purposes
5.3 International Data Transfers
Your information may be transferred to and maintained on computers located outside of your country where data protection laws may differ. We ensure appropriate safeguards are in place for such transfers.
6. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
6.1 General Rights
- Access: Request copies of your personal data
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data
- Restriction: Request restriction of processing your data
- Portability: Request transfer of your data to another organization
- Objection: Object to processing of your personal data
- Withdraw Consent: Withdraw your consent at any time
6.2 How to Exercise Your Rights
To exercise these rights, please contact us at privacy@floraflow.app. We will respond to your request within 30 days.
California Residents (CCPA/CPRA): You have the right to know what personal information we collect, use, disclose, and sell. You may request deletion of your personal information and opt-out of the sale of your personal information.
6.3 Account Settings
You can manage much of your information directly through the FloraFlow app:
- Update your profile information in Settings
- Delete individual plants from your collection
- Adjust notification preferences
- Export your plant data
- Delete your account entirely
7. Children's Privacy
FloraFlow is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
7.1 Age Restrictions
- Users must be at least 13 years old to create an account
- Users under 18 need parental consent to use premium features
- We do not knowingly market to children under 13
7.2 Parental Controls
If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately. We will take steps to remove that information from our servers.
8. Changes to This Privacy Policy
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this page.
8.1 Notification of Changes
If we make material changes to this privacy policy, we may notify you either by:
- Prominently posting a notice of such changes within the application
- Sending you a notification directly
- Requiring you to review and accept the new terms before continuing to use the app
8.2 Review Period
We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.
9. Contact Us
If you have questions or comments about this policy, you may contact us at:
FloraFlow Privacy Team
Email: privacy@floraflow.app
Address: 123 Garden Street, Greenville, CA 90210, United States
Phone: +1 (555) 123-4567
9.1 Data Protection Officer
For users in the European Economic Area (EEA) or United Kingdom, you may contact our Data Protection Officer at:
DPO Email: dpo@floraflow.app
9.2 Complaint Resolution
If you have a complaint about our privacy practices, please contact us first. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.